Online Marketing Strategies and Tactics for Beginners

by Guillaume Parra on 22/02/2016

Online Marketing Strategyonline marketing strategies


Online marketing is necessary in this digital world of today. Online presence of people has increased to such an extent that people prefer to buy things from online stores rather than visiting the physical ones. No matter what sort of service you are offering, online marketing will help attract your target audience. It makes easier for your customers to find your brand, get information, view your services and select from them. Implementing proper online marketing strategies will not only drive traffic to your website and increase the engagements but will also benefit your business greatly. But to keep up, you need to be creative and judge critically.
Here are online marketing strategies and tactics for beginners as well as experienced entrepreneurs that will empower you with the right approach to stay ahead in the market.

Online Marketing Strategy and tactics in 10 points

1. Make a Plan and Be Unique:

This is an important online marketing strategy to attract customers and make your business successful. Spare some time to think significantly what you really want to do. Analyze your potentials and figure out a specific area that you need to focus on. The point where your abilities meet with the customer demands is what you should consider. Go for something unique and innovative. Do not opt for the market-flooded cheap products. Instead, you must offer in-demand, unique and high quality products.

2. Get Expert in Email Marketing:

Email marketing is usually not successful because there is so much spam that people hesitate to subscribe. But if executed correctly, it can be extremely powerful. The first and foremost is the email subject line. In fact, the power of email lies in its subject. If it catches the customer’s attention he will surely open it otherwise it is going to be deleted right away. Secondly, make sure that you provide good content to your subscribers, not just boring sales stuff because nobody is interested in sales pitch. Remember to respond to any email you receive from your audience, this will keep them engaged and satisfied with their choice. Once you are successful in developing a good repo, the e-mail marketing is going to benefit you a lot.

3. Go for Paid Channel Marketing:

Paid channel marketing is another powerful tool for marketing your services and products. All social networks also provide the facility to the marketers to do advertisements. You can judge from the engagement of your audiences about the channel you should choose. If you have sufficient finances you can gather many audiences by taking the right decision.

4. Take Benefit from Affiliate Marketing:

Affiliate marketing is one of the best online marketing strategies to market your products when you are short on budget to do massive advertisement. You can do this through social networks, by embedding your affiliate blog link in the Facebook posts or Twitter tweets. Or you can shake hands with another company for affiliate marketing. This will enable you to reach audiences other than your existing ones.

5. Create a Story of Your Brand:

Storytelling is a powerful tool to boost your online presence. It keeps the audience engaged and develops their interest in your brand. However you need to understand that your brand story should not be a lengthy and boring tale. It should be precise enough to help your audience realize who you are and what your company is all about. The best online marketing strategy is to help your audience know that your brand prioritizes them and your services are all about giving them what they desire. The brand storytelling can act as a perfect relationship building tool for conveying your messages to your customers.

6. Optimize the Website for Mobile Users:

Keep in mind that it is not necessary that all your customers are sitting in front of laptops. The use of mobile phones and tablets has increased to a great extent. Whether waiting for your turn at medical centre or sitting in the bus/train or waiting in the car for your family to arrive, you pull out your cell phone and browse through it. That’s what majority of the people do now. So, if you have optimized your website for mobile users you are likely to make customers. Develop an impressive mobile friendly website with no lengthy descriptions and not forgetting calls to action.

7. Be Regular and Consistent in Social Networks:

Developing your profile on the social networks is easy but to maintain it is what matters most. You should be regular and consistent in publishing on these platforms. Consistent online presence increases the customer’s confidence in you and you can enjoy greater loyalty from them. Each post that you make on any social platform can spread like wildfire. Your fans and then their friends will share your post and it will reach higher number of people as well as more traffic will converge to your website.

8. Build Trust:

Online business is not just about throwing out a bunch of blogs, services or products. You need to establish trust and give your customers well defined reasons as to why they should browse your page and make purchase from your website. With lots and lots of options distributed all over the internet, you need to figure out what could be done to curb skepticism and maximize the chances of your online sale. You must have a professional as well as aesthetically pleasant web design along with compelling content. You can use the “About Us” page sensibly for developing a relationship with your customers. Remember the rule,
“ The more they know you, the more they trust.”
Delivering products on time with certified seal and giving your customer the “money back guarantee” option are also crucial in inspiring online trust.

9. Stay Focused on Your Audience:

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves – Steve Jobs
Make your customers feel that they are the center of your focus. They must believe that you listen to them and care for them. There are several ways to develop a lasting connection with your audience. Value their suggestions, solve their problems and appreciate them by arranging real time events. In case of a negative feedback, don’t get offended; instead try to win their hearts by accepting and correcting your mistakes. Make them believe that you are perfectly worth their time, money and support.

10. Get Hands on the Online Marketing Guru- SEO:

You are writing excellent blog posts, your products are the best and the information you provide is credible and authentic. But if the audience cannot find you, it won’t mean anything. Well executed SEO strategies let you rank high in the Google and Bing search engine result pages and people can find you easily. Healthy word count, meta descriptions, strong keywords, internal and external links and all such aspects are included in SEO. To put it simple, SEO is an art to promote your online marketing in order to get more customers from the search engines. SEO and strong online marketing go hand in hand but high quality service is crucial with it.
All these online marketing strategies and tactics are easy yet beneficial and will help you a lot in increasing your target audiences and promoting your business.

To Your Success,

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Guillaume Parra

Skype: pguillaume11

Work with me Click Here

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